Kriti Arora Dreamer. Learner. Reader. Child at Heart. Maverick. Oddball. Complex. Paradox. Hogwarts' Alumni. Myself. (Oh and now a blogger too!)
  • MARKETING : TRADITIONAL OR DIGITAL? WHAT’S THE DIFFERENCE? Digital marketing, or as it’s being called these days, inbound marketing is the new hot word in the market. But what is it exactly? And how does it differ from traditional marketing or rather outbound marketing? Traditional marketing includes everything; from TV commercials to billboard and newspaper ads to direct emails. Basically, everything that’s been […] June 23, 2017
  • Make your Content grab eyeballs as a Content Marketer. Who is a content marketer? A story-teller? A marketer? A writer? The right answer is ALL OF THESE – and a lot more! A content marketer is a jack of all trades. Ze is at marketer who not only sells Zir products by creating and promoting content but educates the viewers in the process. He […] June 17, 2017
  • MOCK INTERVIEWS: YAY OR NAY? “Congratulations! You got shortlisted for the interview round.”   An interview call from your dream company should lift up your spirits, right? But why is it giving you the chills? Why are you feeling a sense of foreboding? Why are you suddenly nervous when you should be jumping with joy? Don’t worry. You’re not alone. […] May 28, 2017
  • How Should Engineering Students Utilize Semester Break? Semester break! They come and the beginning of our grand plans. More often than not, we end up whiling away those months in boredom but, at the same time, also wonder when time flew by. Some of us either are clueless about what to do while some start with much gusto but lose steam over […] May 11, 2017